Updated August 9, 2022
Especially now that we spend a lot of time online. We live in the so-called information age and companies around the world are now 100% virtualized. Therefore, it is more important than ever to improve your online presence when applying for internships and jobs.
Most college students today are already social media gurus. Your Instagram stories will likely get dozens of views, your tweets will always be retweeted, and your Facebook posts will spark a lot of healthy debate. But there is one platform that is often not in daily circulation: LinkedIn. Unlike other platforms that are primarily designed to distract you from your actual work, LinkedIn is critical to your professional success. With internships and jobs becoming more competitive than ever, you want to buildGive prospective employers and recruiters the perfect LinkedIn profile.That's what you'll find in this guide:
- Why connect with LinkedIn?
The benefits of building a strong presence on LinkedIn
- Create the perfect profile on LinkedIn
How to create your own profile step by step
- twice the effort
Tips and tricks to ensure you stand out from the college crowd
When it comes to building your career and landing your dream role, people keep telling you to network. Virtually have lunch with an old classmate, email a few family friends, call your old nanny — you never know who has the most important connection! In today's increasingly digital world, LinkedIn is where you connect — conveniently isolated from wherever you are. Everyone on LinkedIn is a professional — meaning they're your potential contact if you're doing an internship or job hunt.
Finding an internship or job is a big deal. It's time-consuming, confusing, and highly competitive (especially now!) — but it's also incredibly rewarding. The sooner you start building a professional online presence, the better. Creating a LinkedIn profile allows you to connect with other people, research areas, and companies that interest you and establish yourself as a trusted professional with specific experiences and skills.
The more people you reach out to, the more likely you are to meet people related to your dream role (and the more likely those connected people are to contact you). If you suddenly find yourself looking for a new job this summer, don't just ask your neighbor if they need an assistant and pray. With a strong LinkedIn presence, you can reach tens or hundreds of people working in organizations or industries directly related to your career goals. Also,95% of recruiters use LinkedIn to find candidates, so a big opportunity could fall into your lap - if you play your profile cards right.
LinkedIn is also a great way to actively shape your online identity. While stalking your ex online is old tale, recruiters and hiring managers also use Google to learn more about potential new hires. You save them a lot of time and effort by creating a LinkedIn profile; it shows what your CV is only telling them, thus boosting your credibility as a candidate. Additionally, as we'll discuss in more detail later, you can include a lot of information that isn't on a resume, such as direct recommendations from others and work samples.
On the other hand, while employers use LinkedIn to get a full picture of you, LinkedIn is a great resourceResearch potential companies (and their employees).Websites can be out of date, but LinkedIn Pages usually aren't. Companies also issue press releases, employee-written articles, or breaking news—all of which make for great conversations when you arriveInterviewphase.Speaking of interviews, you can also use LinkedIn to find people who might interview you and identify common interests or experiences.
Do you believe it? OK Let's dive into the details of profiling.
Now it's time to create your own LinkedIn profile, step by step, section by section.
Here are a few things to keep in mind when following LinkedIn's student-centric tips for signing up: First, have your profile and resume ready, and make sure you're signing up with a professional email address, that you check frequently. When LinkedIn asks if you're a student, current students will want to answer "yes." If you are a studentAndIf you're at work, don't worry: once the basic setup is complete, you can update your account.
When LinkedIn asks you, "What interests you most?" rest assured that you can edit all of this later and customize your profile. First, select "Find a job" - that's a good start.
Another tip for recent grads: if you don't currently have a job, act like you do (and make sure you show up in searches). This simple trick: Create a post that mimics LinkedIn's job format but describes your current alternative. Work a regular nine to five. For example, a recent graduate might write "Python Developer/Class of 2019" or something similar. Write whatever you want for the company name.
Once logged in, all of your information will appear under your “Me” profile in the top navigation bar of your LinkedIn home page. You can add new sections by clicking the Add Profile Section button.
After uploading your photo, you become a full LinkedIn member. You should now be on your LinkedIn homepage.
LinkedIn will ask you to add a photo when you set up your account. It's the first thing anyone sees. While professional photography is the way to go, you don't have to think too much about it. Just ask a family member to take a high-resolution portrait photo of you in a clean shirt and smiling. You can even ask a friend to take a snap via video chat. When everything is done, go to the university career center; a free photo service is often offered there.
Click Me in the top right corner of the home page and select View Profile.
Once you click on your profile, LinkedIn provides a wizard that will walk you through suggested steps based on what else is missing from your profile. Alternatively, you can select the pencil icon to the right of the Add Profile section to follow our guidelines.
First, it's time to grab a killer title. Your headline is the first thing people read on your profile. So you want to make a difference. Don't just say "student" or "graduate". This does not summarize who you are and what you do. You can, of course, include your current title and company (or major and school) — that's the LinkedIn default, in fact. But you can also say who you want to be, highlight your greatest achievements (memberships, certifications, and areas of expertise are all valid), and promote your latest projects. You want to grab people's attention with as few words as possible. It's also a great place to promote what you're looking for next. If you are looking for an internship, speak up. This ensures that your profile is displayed when recruiters search for interns. For example:
Digital Marketing Specialist│ Podcast: Here we go again │ ABC University '22│ Looking for social media internships
Aerospace engineers (actually rocket scientists) specializing in propulsion
3. Contact information:
Click Contact Information next to your location to make sure everyone knows where to reach you. If you enter a phone number, you may need to adjust your privacy settings accordingly. You can also place your personal website or online portfolio here. A small step that can really boost your profile!
In the Add Profile section, click About and then click the + sign to present yourself at your best.
You want to add all those little details to your headline that excite you — so people want to get to know you. This is what your LinkedIn summary will look likeSummary or objective of the resume, but with plenty of space and opportunity to write anything you want in your own words. We recommend writing in the first person rather than the third person as it is more personal. You write 2-5 paragraphs to grab your audience's attention and get them to connect with you. As a student, you want to balance your needs with those of your employer - so focus on who you are looking for in your next role and how you can add value to the company.
a great LinkedInSummary highlighting your area of expertise, your relevant hard and soft skills (including your measurable impact), your desired industry/career opportunity, and your unique qualifications and personality. Essentially, you tell the story of your career from past to present to future. If you are less experienced, guiding with a compelling anecdote or your personal mission can help. If you're in a more technical field, focus more on industry keywords and your hard skills.
When I was four years old, I told my teacher that I wanted to be a panda when I grew up. After all, they're my favorite animals, so why wouldn't I want to be one of them?
I quickly realized that I couldn't be a panda - but I could build a career helping animals around the world. I thought about becoming a veterinarian or a conservationist, but as I spoke to the experts and learned more about the field, one thing became clear to me: I wanted to be the spark behind those experts' flames. With my passion for helping wildlife, I want to work in nonprofit development.
Last summer, as an intern for the African Rhino Community, I organized the annual gala from start to finish. The event sold out and generated record revenue. Despite inflation, I reduced the event budget by 6% compared to last year to allocate more money to our cause. During the school year I volunteer as a dog handler and volunteer coordinator at the local animal shelter (they're not pandas, but still awesome!). In my first year at this part-time job, I saw a 26% increase in volunteer applications.
I organize the perfect event, from development and planning to staffing and evaluation. I develop and implement social media campaigns to increase website traffic and convert donors. I bring my passion for animals to every interaction and connect on a personal level with minors and major donors to raise funds and raise awareness.
I will graduate in May 2021 and bring all of this to my work with your environmental or animal welfare non-profits.
The next sections are all under Add Profile Section: Background.
The first and most important: Here you describe your professional experience (internships, traineeships, cooperations and part-time jobs are absolutely important) and what you have done and achieved in the individual roles. You can import your resume first and then manually customize each role to optimize keywords and content. As with your resume, always start with your current position and work your way down.
We have some resumes if you need themInspiration for current students and graduates.A great resume is the backbone of a strong LinkedIn profile that you too can readMore resume examplesTo ensure your experience section is correct.
Senior Sales Assistant
July 2018 to present• 1 year 4 months
Kansas City, Missouri
- Promoted to Senior Sales Associate in a record-breaking eight months; tasked with training new employees in point-of-sale operations, exchanges and inventory management.
- Help managers maintain payroll records to ensure accurate and timely calculation of employee hours.
Maintain strong customer relationships through pleasant, efficient service in a fast-paced retail environment with more than 3,500 customers per week.
Listing your qualifications is a matter of course for students. This is where everything goes from your degree. Get your secondary school involved too, as it's a great way to socialize. For current students, include your expected graduation date and don't forget to add summer courses and study abroad experiences.
7. Licenses and Certifications:
If you have received certificates or licenses, please place them here. You can even enter your license number to let any prospective employer know you're telling the truth.
8. Volunteer Experience:
Even if you don't get paid for your work, do it anyway and the employer will recognize it. List all volunteer engagements and highlight your measurable impact and transferable skills in bullet points – as well as your work experience.
December 2017 - May 2018• Toledo, Ohio
Individual and group tutoring for eight students in English as a Second Language (ESL); more than half of the students achieved an “A” in English and all students passed their exams.
9. Skills and Recognition
In the Add Profile section, click Skills and then click the + sign to highlight the hard skills employers really want.
In the Add Profile section, click Achievements and review each applicable category individually.
For current students or recent graduates, the Honors and Awards section is crucial as these honors are tangible proof of your excellence. You can also add your coursework, focusing on the courses that are most relevant to your chosen industry and best showcase your skills.
For many students, the Publications section is a great way to highlight and link to your published work for recruiters to easily view (and review). With "Languages" you can prove your multilingualism. However, do not list any language unless you are familiar with its use. In "Organizations" you develop extracurricular activities during your school days, from sports to clubs. You can add professional memberships later in your career. Just as with your volunteering and work experiences, be sure to describe what you did and achieved for each one. Finally, "Project" is another useful category: Have you managed a successful project in one of your courses? Are you currently writing your first novel? Mention here.
If you have completed all of the above sections, you are in good shape. Be sure to double-check your work to make sure everything is correct, your grammar is perfect, and you don't see a single typo. Your Careers Services Center will be happy to assist you with current students.
At this point, you also want to go to Settings and Privacy to check what everyone can see. In particular, make sure recruiters know you're open by going to Job Search Preferences and changing everything to Yes.
We've got some tips, tricks, and additional content for you if you want to become a LinkedIn superstar.
- Get Tips:Testimonials are an important aspect of your profile. Although employers will still ask for references before hiring you, references are a quick way to check if you're a good candidate. LinkedIn makes it easy to ask for recommendations. All you have to do is scroll down to "Recommendations" in your profile and click on "Ask for recommendations". When you ask, be specific and grateful—and be ready to respond with an answer if asked. Let your contacts know if you want them to highlight specific skills.
- Create a custom URL:Make it easy for others to find you by personalizing your URL so that it's not just a string of numbers and letters, but highly polished. From your profile, select "Edit public profile and URL" at the top of the right column. Click the pencil icon next to "Current URL" and enter your personalized URL in the text box. That's it!
- Building connections:The faster you build your LinkedIn network, the faster you'll discover new opportunities. Connect with everyone you know. Connect with professors, family friends, old neighbors, and friends of friends in addition to friends, classmates, and co-workers. You can make things easier by changing the LinkedIn standard "I want to add you to my professional network on LinkedIn" to a personalized message. Try mentioning where you met this person, what you have in common, or even a fun fact. Also, it's perfectly fine to meet up with people you don't know, as long as you have a good reason for it. Alumni are excellent resources for students. Let them know that you are currently attending their school, are impressed with their work history and would like some advice. Connect immediately!
- Add a portfolio:LinkedIn offers several ways to add job samples to your profile. As mentioned above, under "Contact Information" you can add a link to your personal website or portfolio. Alternatively, you can add media and links to various sections of your profile, including the Summary and Experience sections. Just click on the pencil icon and select "Upload" under "Media". LinkedIn allows you to enter a title and description for each work, creating a personal gallery of your work for all your contacts to view.
That's it folks!
Now you're a LinkedIn expert. Just like your other social media sites, you needKeep your profile up to dateAnd check things regularly. From here you can join groups, share updates and connect with professionals around the world.
Meet the author
Dana Guterman is a content strategist, author, and researcher specializing in higher education and professional development. Their customers span the business, technology, academic, and nonprofit industries. Dana graduated from Brown University with a BA in East Asian Studies and currently lives and works in Portland, Oregon.
- Include Specific and Relevant Keywords Throughout your Profile.
- Customize Your LinkedIn URL.
- Choose a Professional Profile Photo and Headline.
- Write an Engaging Profile Summary.
- Include Relevant Work Experience.
- Provide Education Details.
- Add your headshot. ...
- Create an eye-catching headline. ...
- Craft an interesting summary. ...
- Use the right keywords. ...
- Highlight your experience. ...
- Don't neglect your skills. ...
- Use visual media. ...
- Customize your URL.
- A welcoming company culture.
- Opportunities to develop your skills.
- Access to professional leadership.
- Opportunities to work on projects that make a difference.
- Respect for the fact that you're a student.
- 18 steps to create a perfect LinkedIn student. profile.
- Add a decent Profile Photo.
- Craft an attention-grabbing Headline.
- Develop a professional Summary.
- Show off your Education.
- Emphasize your Volunteer Experience.
- Showcase your Skills.
- Display proficiency in Languages you know.
The good news is that you don't have to be an Ivy League student with an impressive CV and a long list of accomplishments to be accepted into LinkedIn's internship programme. All you really need is a great personality, strong transferrable skills, dedication and (obviously) an impressive LinkedIn profile!How do I make myself stand out for an internship? ›
- Arrive prepared and continue to prep, as if it's one of your courses. ...
- Get Dressed! ...
- Get to know your manager. ...
- When your tasks are complete, ask for more. ...
- Don't act like an intern – become part of the team. ...
- Network, network, network.
- Use Internship Finders or internship search engines like internships.com. ...
- Take Advantage of Social Media. ...
- Browse Regular Job Boards like Indeed Glassdoor, or Monster. ...
- Go to Job Fairs. ...
- Learn Networking.
Employers typically search for interns with certain strengths that can help them contribute to the organization. Excellent communication skills , a positive attitude and adaptability are all qualities of a good intern.What are the interns strong points? ›
- Strong interpersonal skills.
- Ability to multi-task.
- Taking constructive criticism well.
- Strong writing skills.
- Effective communication.
Include your major and minor if you have one, as well as highlights of your activities. It's also appropriate to include study abroad programs and summer institutes. Don't be shy — your LinkedIn profile is an appropriate place to show off your strong GPA and any honors or awards you've won.
Not too short, not too long. Go for balance and (ideally) aim to write 150-250 words. Ensure to highlight your education (after all, you're still a student), your most impressive achievements (including awards), and tangible skills (both soft and technical) that would make you a valuable addition.What should I put in my LinkedIn summary as a student? ›
Explain the academic journey
It would be best to emphasize your education as it is a big selling point for a student. Include the lessons you learned during your academic journey and share your real-life experiences. A LinkedIn summary for a student must showcase his educational journey.
The 3 C's, collaboration, communication and critical thinking, are the three competencies that are most often discussed by recruiters when making a hiring decision. In order to have a compelling career story, you must demonstrate these three foundational competencies.What are your top 3 best practices of a successful LinkedIn profile? ›
- 1) Have a Complete LinkedIn Profile That Includes Why Your Target Persona Would Want to Work with You and is Up-to-Date.
- 2) SEO Optimize Your Profile for Important Keywords.
- 3) Customize Your LinkedIn Profile URL.
- 4) Include Visuals in Your Profile.
The rule states that for every 10 updates you post to a social media channel: 5 should be content from others, relevant to your audience. 3 should be content from you, relevant to your audience—and not a sales pitch. 2 should be personal, non-work related content that helps humanise your brand.How can I increase my chances of getting an internship? ›
- Network. To get an internship, you have to find one first. ...
- Social Media. Social media is a great way to find internships and also present yourself. ...
- Relevant Experience. ...
- Nail the Interview. ...
- Follow Up.
Data from NACE — the National Association of Colleges and Employers — shows that in recent years about 1.5 million internships are filled in the United States annually. That means less than 10 percent of college grads get to do an internship. And among internships it's paid internships that matter.How likely are interns to get hired? ›
Approximately 70% of interns across the nation are given a job offer at the same company they interned with after completing their training period. Of the interns who receive a job offer, a whopping 80% of them accept that offer and become employed by the company they interned with.What makes a strong internship application? ›
List your relevant education and coursework. Add relevant skills and abilities. Describe why you're the perfect match for the internship role. Explain what the company will gain by hiring you.What not to say as an intern? ›
- “I'll try.” As Yoda famously said: ...
- “That's not my job!” ...
- “This wasn't in the program description.” ...
- “I'm in charge”… if you're not. ...
- “No, thanks! ...
- “This company needs better management.” ...
- “This may not work, but…” ...
- “It will need to wait.”
I knew what I wanted to do after graduation
Doing an internship exposed me to many different aspects in my field of study. It helped me realize the areas I excelled at and those I needed to develop more. I was able to try out new tools, learn new skills along the way and leverage my mistakes to motivate me to improve.
- Pay careful attention. ...
- Have a positive attitude and show gratitude. ...
- Expand your network. ...
- Practice two-way mentoring. ...
- Be open to feedback. ...
- Quality over quantity. ...
- Stay focused. ...
- Be professional.
- Research companies. Discover businesses in your area that perform the work you're interested in doing. ...
- Make contact.
- Share your resume. ...
- Market your skills. ...
- Be straightforward.
- Be cordial and follow up. ...
- Tailor your resume. ...
- Monitor your social media accounts.
- Adaptability. Workplaces are most often subjected to different kinds of change over time. ...
- Critical thinking. ...
- Self-management. ...
- Quick learning. ...
Your ability to plan requires time management skills, and being able to prioritize tasks goes even further, incorporating adaptability, problem-solving, decision-making, and analytical thinking. As an intern, you may find yourself being pulled in multiple directions at once.What are your most important criteria when looking for internships? ›
Career relevance – The most important factor in choosing an internship is how it will affect you when the time comes to start applying for jobs. You want to be in an internship that will help you to gain valuable experience that you can use on your first job interview.What does an ideal internship look like? ›
In order to create a “best-in-class” intern program, we have identified six “must have” elements—the work, feedback, social opportunities, networking, training, and firm connection. 1. The work—The number one driver of the intern experience is meaningful project work.What do interns struggle with? ›
There's Not Enough Work
As surprising as it may sound to some people, this could pose one of the top internship problems. You expect you'd be given loads of tasks, but there isn't enough work assigned to you. Thus, you're bored, underutilized, strumming your fingers at your desk, and tempted to browse social media.
The primary purpose of doing an academic internship is to better understand the theories, ideas, and practices of your discipline or major by actively engaging in a "hands-on," work-based, learning experience. In addition, an internship can be a very exciting way to learn.What is your greatest weakness for internship? ›
- Lack of confidence speaking in public.
- Not detailed-orientated enough.
- Don't take enough risks.
- Not confident asking questions.
A good LinkedIn summary section includes the following info: Your years of experience in your current field. A list of your most relevant skills. This usually includes hard skills, tools you've used, programming frameworks, etc. Your current job title.What is the best summary for LinkedIn? ›
Put your job title aside and describe what you do in simplest terms. Sharing the problems you solve, for whom, and how is a great way to demonstrate your skills, industry knowledge, and/or work style. For inspiration, ask yourself: Who are you helping when you do your job?What should I include in my LinkedIn profile? ›
- 1) Professional photo.
- 2) Compelling summary.
- 3) Summary of industry experience, expertise and education.
- 4) List of skills for endorsements.
- 5) Strong headline.
The summary statement should be located below your name and contact information. In a few sentences (or bullet points), state some of your skills and accomplishments that make you an ideal fit for the job. Try to include keywords from the job listing. Mention a strong GPA.What is an example of summary about yourself? ›
I am an enthusiastic, self-motivated, reliable, responsible and hard working person. I am a mature team worker and adaptable to all challenging situations. I am able to work well both in a team environment as well as using own initiative. I am able to work well under pressure and adhere to strict deadlines.How to write a LinkedIn recommendation for a college student? ›
- Step 1: Start with a knockout line. ...
- Step 2: Describe your relationship. ...
- Step 3: Share a standout trait. ...
- Step 4: Add a touch of personality. ...
- Step 5: End with your solid recommendation.
In your summary, highlight any relevant coursework, volunteer work, internships, or extracurricular activities that demonstrate your ability to perform well in a professional setting. Be sure to include any skills that could be transferable to a new job, such as excellent communication or writing abilities.Why is LinkedIn important for college students? ›
As a college student on LinkedIn, you can connect with not only your peers, family, and family friends, but also your professors, academic advisors, and other mentors. These professionals may be willing to connect you with other professionals in their networks who align with your career goals.How to write LinkedIn summary college student with no experience? ›
- Don't be afraid of being upfront about wanting working experience. ...
- Pay attention to technical details. ...
- Include any social work you are involved in. ...
- Remain active in your areas of interest. ...
- Keep your LinkedIn profile alive. ...
- Join groups.
- Have a Good Profile Picture of Yourself. The first thing people notice about your LinkedIn profile is your profile picture. ...
- Include a Backdrop Picture. ...
- Create a Headline Beyond a Job Title. ...
- Make the “About Me” Section Your Story. ...
- Don't be Afraid to Post!
- Use an engaging, friendly photo. ↓
- Write a headline that demands attention. ↓
- Create a LinkedIn profile summary that tells your story. ↓
- Build credibility with recommendations. ↓
The best LinkedIn profiles have attractive headlines. Don't just write where you work and your position in the company, write what you're good at, what you're working on, or a recent accomplishment. A headline is more than your title or job position. As a job seeker, utilise this space and showcase your abilities.What should you not include in a LinkedIn profile? ›
- You're Not Using a LinkedIn Cover Image.
- You're Not Displaying Your Personal Photo.
- Your Professional Headline is Not Branded Enough.
- You're Displaying the Wrong Industry.
- You're Not Listing Three Websites.
- You Haven't Claimed Your Personal URL.
Sample: Looking to utilize my technology and leadership skills in an esteemed organization. Well versed with research-oriented marketing abilities and product analysis. Tech-savvy and a fast learner with innate communication skills and natural curiosity for product marketing.What LinkedIn posts get attention? ›
So, what attracts the most attention? An article on LinkedIn Pulse suggests posting checklists, action steps, or how-to lists, asking a question, videos, an interesting statistic, or inviting others to share an opinion. These are more effective than just text-only posts. No matter what you post, always be authentic.How do I get more attention on LinkedIn? ›
First, communicate with your current LinkedIn connections. You can do this by commenting on their status updates and articles they write. You can also reach out to them and ask them to connect you to some of their LinkedIn connections in your industry that are relevant to your job search.Do LinkedIn recruiters actually look at your profile? ›
Recruiters want to know that you're qualified for the job, will be good at it, and will get results. They'll look at your LinkedIn profile to see what you've accomplished and how you've used the skills and experience you've gained. Prove you're the candidate for the job by showing measurable results.Can recruiters flag you on LinkedIn? ›
Recruiters may or may not keep an actual blacklist for job candidates. The list can be in the form of an internal document, or red flag on a candidate's profile. Other times, recruiters may simply make a mental note of a candidate they wish to never do business with again. Recruiters don't live and work in a bubble.Do skills matter on LinkedIn? ›
Adding skills to your LinkedIn is a great way to get in front of recruiters and hiring managers. When adding skills to your profile, include skills that are both relevant to the jobs you want and ones that you really feel proficient in — and be ready to demonstrate how you'll use them in a role in your application.What do you email a recruiter after applying for an internship? ›
- Send it after two weeks. ...
- Send an email, if possible. ...
- Use a clear subject line. ...
- Be courteous. ...
- Keep it brief. ...
- Focus on why you are a good fit. ...
- Ask any questions. ...
- Mention a visit.
Dear [Addressee name], Thank you so much for your offer to intern with [organization name]. I truly appreciate your time and consideration during the candidacy process.Should you connect with recruiters on LinkedIn after applying? ›
Don't be afraid to follow up.
Connecting on LinkedIn can help in one way for the recruiters or hiring managers to know more about the experience and achievements of the candidate.